ROLE digital design, marketing
CLIENT Tennessee Technological University
During my internship at the Tennessee Technological University, Office of Communications and Marketing, I designed social media graphics for the admissions office (Instagram, Twitter, and Facebook) and tackled any other digital projects that my help was needed with, like presentation templates for social analytics.
I learned a lot about creating new designs within an established brand and style guide, and I got my first taste of what sets digital-focused design apart from print design. I learned to create graphics that presented simpler, more attention-grabbing imagery, that info placing was more important than info dumping, and anything more should depend on links to accomplish. I also really enjoyed developing a design style for social media that utilized cohesive geometric shapes and low opacity colors to divide the digital spaces and make them more dynamic.
Twitter Graphics
Facebook Graphic
Twitter Graphics
Instagram Story Graphics for Giveaway
Social Media Analysis Presentation (designed in collaboration with another graphic design intern Kayla Lehman)