All About You Beauty Community is an multi-service salon in middle Tennessee that’s defined by its bright, fun, inclusive environment. The logo needed to represent that spirit, as well as showcase the wide variety of services available like facials, waxing, hair and more.

I worked directly with the owner of All About You, Kristen Rooks, to bring her brand to life through rounds of sketches, logo renditions, and meticulous color matching. She wanted an abstract, clean, and modern logo that was also colorful and playful. I created a logo mark that represents the eyes, mouth, ears, nose, and nails through geometric shapes that intertwine, and even though the neon colors Kristen wanted to utilize challenged me especially on print media, I was able to replicate those effects in the logo.